Mom's Pantry Blog is just under two years old, a virtual toddler in this big old Facebook world.
Like real life toddlers, we're learning as we go, sometimes making great strides overnight, sometimes a little unsteady on our feet, and unjaded enough to try again at least once.
I started out on this journey wanting to create virtual backyard fence, where I could share recipes back and forth with my friends, and although they signed up, the sharing portion never really happened.
However, I'm not one to throw in the towel easily, and I kept posting, and slowly, one by one, Mom's Pantry grew. Someone liked something. Someone shared something. Someone commented. Someone else brought a friend. When we hit 100 subscribers I was ecstatic and humbled all at once. We kept blissfully progressing, as our membership number rose, sharing recipes we loved.
About six months into this journey we shifted from sharing recipes from other pages, to sharing our own. Which quickly led to the creation of two full length volumes of cookbooks compiled from my personal collection of recipes from family and friends and the development of our website.
Like real life toddlers, we're learning as we go, sometimes making great strides overnight, sometimes a little unsteady on our feet, and unjaded enough to try again at least once.
I started out on this journey wanting to create virtual backyard fence, where I could share recipes back and forth with my friends, and although they signed up, the sharing portion never really happened.
However, I'm not one to throw in the towel easily, and I kept posting, and slowly, one by one, Mom's Pantry grew. Someone liked something. Someone shared something. Someone commented. Someone else brought a friend. When we hit 100 subscribers I was ecstatic and humbled all at once. We kept blissfully progressing, as our membership number rose, sharing recipes we loved.
About six months into this journey we shifted from sharing recipes from other pages, to sharing our own. Which quickly led to the creation of two full length volumes of cookbooks compiled from my personal collection of recipes from family and friends and the development of our website.
Many of the names and faces have changed as we've progressed, but we are grateful for each and every single person who contributed along the way to the patchwork quilt of energy that has become Mom's Pantry. It goes without saying that we could never be who we are now, without everyone we've met along the way.
Somewhere around November 2013 things changed for us, as Facebook changed their way of doing business with fan pages like ours. While we were still doing what we think we do best - sharing great recipes, and coordinating fun interactive projects, Facebook had ideas of its own and introduced something that would limit the exposure of pages like ours, who have worked hard to build our following. In order to continue to reach the entirety of our subscriber list, it was suggested we had to purchase ads. otherwise our reach would be limited to approximately 10% of our readers. With our ads estimated at $1500 each, it was impossible to even consider going down that road.
Instead we've tried to circumvent the impact by creating options for our readers to remain in touch with us.
Instead we've tried to circumvent the impact by creating options for our readers to remain in touch with us.
One of the biggest highlights for me was our 2013 Christmas Cookie Exchange where we came together with our best holiday cookie recipes, so we could raise money to help families in need during the Holiday Season. We now offer the project as a hard copy book so we can continue raising funds to assist even more families in 2014. We plan on doing a 2014 version as well.
Now, as we approach our 2nd anniversary, we continued to grow despite the hurdles and barriers in our way. Our membership list is now sitting around 154,400 wonderful people, but what matters most to me, is that we continue to make new friends each week, while holding on tight to some dear friends that have been with us since the beginning - giving us both roots and branches.
You see -- for us, success isn't about numbers, dollars or reach - its about impact and finding our purpose. When I hear that something we've shared has helped or inspired someone, then I'm happy. Mom's Pantry isn't just about recipes and cookbooks - its about family -- yours and mine. It's about getting back to our roots, feeding our minds and souls, as much as our stomachs. It's about realizing that together we are stronger and together we can make things better not only for us, but each other.
We all come from different walks of life -- stretching from the USA and Canada to Great Britain, South Africa, the Middle East, Europe, and many many other places. Some of us can afford to buy whatever we like at the grocery store, and some of us have to pinch every penny. Some of us are empty-nesters and others are raising young families - but there's no mistaking the fact, that we're all in this together.
To celebrate our 2nd anniversary I am going to coordinate our biggest project yet. With my naive toddler mindset, I am going to pin all my hopes into it working, as we continue on this path together. Stay tuned for details. It will involve YOU to create something special for US, a special memento of our journey together so far.
You see -- for us, success isn't about numbers, dollars or reach - its about impact and finding our purpose. When I hear that something we've shared has helped or inspired someone, then I'm happy. Mom's Pantry isn't just about recipes and cookbooks - its about family -- yours and mine. It's about getting back to our roots, feeding our minds and souls, as much as our stomachs. It's about realizing that together we are stronger and together we can make things better not only for us, but each other.
We all come from different walks of life -- stretching from the USA and Canada to Great Britain, South Africa, the Middle East, Europe, and many many other places. Some of us can afford to buy whatever we like at the grocery store, and some of us have to pinch every penny. Some of us are empty-nesters and others are raising young families - but there's no mistaking the fact, that we're all in this together.
To celebrate our 2nd anniversary I am going to coordinate our biggest project yet. With my naive toddler mindset, I am going to pin all my hopes into it working, as we continue on this path together. Stay tuned for details. It will involve YOU to create something special for US, a special memento of our journey together so far.